Syllabus
75 minutes, 8 parts
0:00 – 0:07
Open — What 28,475 Seller Messages Taught Us About Growth
The research behind the Etsy Growth Quiz, the 6-path framework, and how to spot which path your own shop is on before we start.
0:07 – 0:15
▤Module 1 — Fix Your Fundamentals
Who it’s for: 100–500 total sales, or growth stalled after a solid start
- Why "more tags" is the wrong first move — live listing teardown
- The title rewrite formula and the review-ask script that actually works
- The 3-competitor price check that finds hidden conversion killers
0:15 – 0:23
✦Module 2 — Build Your Own Audience
Who it’s for: Getting noticed on social or Pinterest with no way to capture it
- The insert-card + one-platform rule for turning buyers into followers
- A behind-the-scenes content cadence that actually gets shared
- Your first email capture — no email tool required to start
0:23 – 0:31
⬡Module 3 — Expand Your Catalog
Who it’s for: Fundamentals already solid, ready for more surface area
- Variant vs. bundle vs. adjacent-product — the decision tree
- Finding your next bestseller inside your own shop’s search data
- The Etsy-fee ceiling this move alone can’t outgrow
0:31 – 0:39
⬢Module 4 — Go Wholesale / B2B
Who it’s for: Production capacity that outpaces retail demand
- The math check to run before you pitch anyone
- Building a 3-tier wholesale price sheet in one sitting
- The outreach script for your first 5 boutiques
0:39 – 0:47
◫Module 5 — Expand to Another Marketplace
Who it’s for: Spare capacity and proven product-market fit
- Choosing the one marketplace that fits your product — not all of them
- Reusing your best Etsy photos and copy instead of starting over
- Why this move alone still leaves you exposed
0:47 – 0:55
◆Module 6 — Build Your Own Independent Store
Who it’s for: Production is your real ceiling, or you’re 5+ years in
- The margin, brand, and customer-data math
- What "same products, your own domain" looks like on day one
- Running it alongside Etsy, not instead of it
0:55 – 1:03
The Thread — Why All 6 Paths Lead to the Same Insurance Policy
What sellers in every one of the 6 groups have in common when they’re still thriving 3–5 years later — and how an owned channel fits underneath any of the 6 paths, not instead of Etsy.
1:03 – 1:15
Live Q&A
Open floor — bring your shop’s specifics.
Questions
Who is this for?
Etsy sellers with 100+ total sales who sell physical products and have a live shop. It’s built around real shop data, not general advice — the frameworks assume a working shop and real sales history.
What if I sell digital products?
This class is built around physical-product economics — production capacity, inventory, wholesale math. If you’re digital-only, those frameworks won’t map cleanly, so we’re keeping this session focused on physical sellers.
What if I have under 100 sales?
This masterclass assumes real sales history to work from. If you’re earlier than that, the free Etsy Growth Quiz is the better starting point for where to focus first.
Is it really free?
Yes — no credit card, no catch. We built this from the same research behind the free Etsy Growth Quiz.
Will there be a replay?
Yes. Everyone who registers gets the recording, whether or not you make the live session.
