Ankorstore Fees 2026: Complete Seller Fee Breakdown
Ankorstore's fee model changed dramatically at the end of 2025. Brands that once paid 20% on new orders now pay just 3%, but that shift comes with its own set of tradeoffs worth understanding in detail.
Table of Contents
- •What Is Ankorstore?
- •The Old Fee Model vs. The New Model
- •Current Fee Structure Explained
- •What Does the 3% Payment Processing Fee Cover?
- •The LIFT Program: 0% Commission
- •Bringing Your Own Customers: The 0% External Channel
- •Fee Calculation Examples
- •Ankorstore Fees vs. Faire
- •What Fees Mean for Profitability
- •The Real Cost: Platform Dependency
- •When It Makes Sense to Build Your Own Store
- •Frequently Asked Questions
- •About This Research
- •Related Articles
What Is Ankorstore?
Ankorstore is a European B2B wholesale marketplace that connects independent brands with independent retailers. Founded in 2019 in Paris, it has grown to host over 15,000 brands selling to more than 200,000 retailers across 23 EU countries.
The platform operates as a middleman between product brands - think artisan makers, niche consumer goods manufacturers, and specialty food producers - and boutique retailers who buy wholesale. It is not a consumer-facing marketplace; every transaction is business-to-business.
Unlike consumer marketplaces such as Etsy or Amazon, Ankorstore's seller is a brand, and its buyer is a shop owner. That distinction matters a great deal when evaluating the fee structure.
The Old Fee Model vs. The New Model
For most of its history, Ankorstore ran on a commission model that was straightforward but expensive for brands at scale.
Old model (pre-December 2025):
- •20% commission on a retailer's first order
- •10% commission on all reorders
- •No monthly fee, no listing fee
That 20% on new accounts was steep. A brand generating €50,000 per year in new-retailer revenue was handing €10,000 to Ankorstore before considering any other costs.
New model (effective December 10, 2025):
- •0% commission on all orders
- •3% payment processing fee on all orders
- •Brands set their own minimum order amounts and free shipping thresholds
According to Ankorstore's official support documentation, the company eliminated commissions entirely and replaced them with a flat payment processing fee. This is a major structural change and one of the most seller-friendly moves any B2B marketplace has made in recent years.
Fee rates verified as of November 2025. Always check Ankorstore's official pricing page for current rates. This is not financial advice.
Current Fee Structure Explained
Here is every fee a brand currently pays on Ankorstore, broken down clearly.
| Fee Type | Rate | Notes |
|---|---|---|
| Commission (new retailer) | 0% | Eliminated Dec 2025 |
| Commission (reorder) | 0% | Eliminated Dec 2025 |
| Payment processing fee | 3% | Covers payment guarantee + delivery confirmation |
| Monthly brand fee | €0 | No subscription required |
| Listing fee | €0 | Unlimited products |
| Shipping subsidy (brand-side) | Varies | Brands now set own thresholds |
The 3% payment processing fee is the only mandatory cost for most brands. It applies to every order regardless of whether it is a new retailer or a returning one.
There are optional paid services, including Ankorstore Plus, which is a subscription product primarily designed for retailers (offering free shipping and early access benefits). Brands are not required to subscribe to any paid tier to sell on the platform.
The 3% Fee Is Not "Free"
Some coverage of the December 2025 update described Ankorstore as "commission-free." That framing is technically correct but potentially misleading. The 3% payment processing fee still applies to every order. On a €10,000 order, that is €300 out of pocket. At €100,000 annual GMV on the platform, you are paying €3,000 per year just in processing fees - before shipping costs, product costs, or any marketing.
What Does the 3% Payment Processing Fee Cover?
The 3% fee is not a pure profit margin for Ankorstore. According to Ankorstore's knowledge base, the fee covers three specific services.
Payment guarantee. Ankorstore guarantees payment to brands even if the retailer fails to pay. The brand ships the order, and Ankorstore takes the counterparty risk. For small brands selling to boutiques they have never heard of, this guarantee has real value.
Payment on delivery. Brands receive payment after the order is delivered and confirmed, rather than waiting 30, 60, or 90 days for a retailer to pay on their own timeline. This improves cash flow materially.
Extended payment terms for retailers. Retailers on Ankorstore can access up to 60-90 days of payment terms, funded by Ankorstore. The brand still gets paid quickly; Ankorstore absorbs the timing risk.
Whether 3% is a fair price for those three services depends on your business. A brand with strong relationships with verified retailers might find the guarantee unnecessary. A brand selling to unknown boutiques across Europe will almost certainly find it worth more than 3%.
The LIFT Program: 0% Commission
Before the December 2025 change, Ankorstore offered the LIFT program as a way for brands to escape the 20% commission on new retailers by introducing those retailers themselves.
Under LIFT, if a brand invites a prospect - a retailer they were already trying to reach through trade shows, cold email, or existing relationships - and that retailer places their first order through the Ankorstore link, the brand pays 0% commission for the life of that relationship.
With the shift to 3%-only pricing, the practical benefit of LIFT has narrowed. But the program may still have value for brands that want to route their existing B2B customer relationships through Ankorstore's payment guarantee infrastructure at 0% rather than 3%.
Always verify current LIFT program terms directly with Ankorstore, as program details can change independently of the core fee structure.
Bringing Your Own Customers: The 0% External Channel
Ankorstore also offers a feature where brands can manage their pre-existing wholesale customers through the platform's order management and payment tools - at 0% commission.
This is using Ankorstore as a B2B payment and logistics infrastructure layer rather than a marketplace. A brand using this feature pays 0% because they are not benefiting from Ankorstore's retailer network; they are just using the backend tooling.
This is worth knowing because it changes the ROI calculation. If your primary reason for being on Ankorstore is retailer discovery, you are paying 3% for that discovery and the associated payment guarantee. If you have already built your retailer base, you may be able to use the platform's infrastructure at near-zero cost.
Fee Calculation Examples
The following examples use the current 3% payment processing fee model. All figures in EUR.
Example 1: Small Wholesale Order - €150
| Amount | |
|---|---|
| Order value | €150.00 |
| Payment processing fee (3%) | €4.50 |
| You keep | €145.50 |
At this order size, the fee is barely noticeable in percentage terms - roughly €1 in every €33.
Example 2: Mid-Size Order - €500
| Amount | |
|---|---|
| Order value | €500.00 |
| Payment processing fee (3%) | €15.00 |
| You keep | €485.00 |
The fee is still proportionally small, but you are giving up €15 per transaction. At 20 such orders per month, that is €300 per month - €3,600 per year.
Example 3: Larger Wholesale Order - €2,000
| Amount | |
|---|---|
| Order value | €2,000.00 |
| Payment processing fee (3%) | €60.00 |
| You keep | €1,940.00 |
The 3% model is relatively benign at this level compared to the old 20%/10% structure. Under the old model, if this were a new retailer's first order, Ankorstore would have taken €400. Now it takes €60.
Example 4: Monthly Revenue Scenario - €8,000/month
| Revenue scenario | Old model (mix of new + reorder) | New model (3% flat) |
|---|---|---|
| New retailer revenue (30%) = €2,400 | €480 commission | €72 fee |
| Reorder revenue (70%) = €5,600 | €560 commission | €168 fee |
| Total Ankorstore cost | €1,040 | €240 |
| Brand keeps | €6,960 | €7,760 |
The new model saves this hypothetical brand €800 per month - nearly €10,000 per year - on €8,000 in monthly GMV.
The Old Model Could Eat 20% of Your New Business
Under the pre-December 2025 structure, a brand doing €50,000 a year in new retailer discovery through Ankorstore was paying €10,000 in commissions. That is before COGS, before shipping, before any marketing. Many brands on Ankorstore did not fully calculate this. The new 3% model makes the cost transparent and genuinely low - but it also means Ankorstore's revenue model has shifted, and the platform must now monetize differently.
Ankorstore Fees vs. Faire
Faire is Ankorstore's largest competitor and the dominant wholesale marketplace globally. The fee difference between the two is now substantial.
| Fee Category | Ankorstore (2026) | Faire (2026) |
|---|---|---|
| Commission - new retailer | 0% | 25% |
| Commission - reorder | 0% | 15% |
| Payment processing | 3% flat | Included in commission |
| Monthly brand fee | €0 | $0 (standard) |
| Listing fee | €0 | $0 |
| Geographic focus | Europe (23 countries) | Global (80+ countries) |
According to Faire's published fee structure and third-party analysis from Wonnda, Faire charges 25% on opening orders and 15% on reorders. On a €2,000 opening order, Faire takes €500; Ankorstore takes €60.
For brands primarily selling in Europe, Ankorstore's current fee model is dramatically more cost-efficient. The tradeoff is reach: Faire connects to over 250,000 retailers in 80+ countries versus Ankorstore's 200,000 retailers concentrated in 23 EU nations.
Fee rates verified as of November 2025. Always check each platform's official pricing page for current rates. This is not financial advice.
What Fees Mean for Profitability
The shift to 3% makes Ankorstore fees a relatively minor factor in profitability for most brands. But fees are only one part of the equation.
What fees do not capture:
- •The time cost of managing a marketplace presence (product listings, retailer communication, dispute resolution)
- •Shipping costs, which brands now set their own thresholds for
- •The markup dilution: Ankorstore is a wholesale channel, meaning you are already selling at 40-60% below retail. The 3% comes out of already-compressed wholesale margins.
- •Platform dependency risk - if Ankorstore changes its model again, or if it struggles financially after its reported layoffs and restructuring, your B2B revenue channel is at risk
The wholesale margin math for a typical brand:
Assume a product retails at €40. Wholesale price is €20. COGS is €8. Gross margin before platform fees is €12 on a €20 order (60%).
| Scenario | Ankorstore cost | You keep (after fee) | Effective margin |
|---|---|---|---|
| 3% processing | €0.60 | €19.40 | 59.0% |
| Old 20% commission | €4.00 | €16.00 | 50.0% |
| Old 10% reorder | €2.00 | €18.00 | 55.0% |
| Own B2B website | €0 | €20.00 | 60.0% |
At the 3% rate, Ankorstore is now reasonably competitive with running your own wholesale website - if you factor in the value of payment guarantees and the retailer discovery network.
But the own-website option still wins on unit economics if you have already built your retailer relationships. This is explored further in Ankorstore vs. Your Own Website.
The Real Cost: Platform Dependency
Fees are the visible cost. Platform dependency is the one that catches sellers off guard.
Ankorstore has gone through major restructuring since 2022. The company reached a €2 billion valuation in January 2022 off the back of massive VC funding, then proceeded to lay off approximately half its workforce in 2023 as growth-at-all-costs strategies met a tighter funding environment.
As of 2025-2026, the platform is still operating and making product changes. But the history matters for sellers. A platform that has gone through multiple rounds of layoffs and a complete overhaul of its pricing model is a platform in flux.
Platform dependency risk means:
- •Your retailer relationships exist inside Ankorstore's system, not in your own CRM
- •Ankorstore can change its fee structure again at any time with limited notice
- •If the platform has financial difficulty or shuts down, your wholesale distribution channel disappears overnight
- •You do not own the customer data in a way that lets you contact retailers outside the platform
The practical hedge against this risk is maintaining your own B2B channel in parallel. Even a simple direct-order website or a maintained email list of your retailer relationships dramatically reduces your exposure. See How to Build Your Own Store as an Ankorstore Seller for a practical guide.
34% of Ankorstore Brands Plan to Go Direct
A 2025 platform analysis found that 34% of Ankorstore brands indicated plans to develop direct-to-retailer channels within 12 months. That figure suggests real awareness among sellers that single-platform dependence is a business risk, not just a theoretical concern.
When It Makes Sense to Build Your Own Store
Ankorstore's new 3% fee model makes the platform genuinely low-cost. But there are specific situations where building a parallel independent wholesale store is the smarter move.
Build your own store if:
- •You have more than 20 established retailer relationships
- •Your monthly Ankorstore GMV is above €3,000 (at €3,000/month, you pay €90/month in processing fees - enough to justify a basic store)
- •You have experienced a fee change that hurt your business
- •You want to offer net-30 terms, custom pricing tiers, or minimum orders that differ from your Ankorstore setup
- •You want to own your customer data fully
Stay primarily on Ankorstore if:
- •You are still building your retailer base and rely on the platform for discovery
- •You are new to wholesale and the payment guarantee is essential to your risk management
- •Your average order value is low and the 3% is negligible
You do not have to choose one or the other. Many brands run both channels successfully, using Ankorstore for discovery and their own store for account management and reorders.
Get Started: build your store and own it forever
The Bottom Line
Ankor fees are a real cost of doing business on the platform - and they compound in ways that catch sellers off guard. A clear understanding of what you pay is the foundation of any serious pricing strategy.
At lower revenue levels, the platform's built-in traffic often justifies the fee burden. At higher volumes, the math increasingly favors building a channel you own. The question is not whether fees are high - they are - but whether the traffic they buy is worth the price.
Many sellers find the answer is to run both. Use Ankor for discovery. Build your own store for retention, repeat buyers, and long-term margin. The two are not mutually exclusive.
If fees are pushing you toward independence, Get Started: build your store and own it forever. The Launch package starts at $999 - a one-time cost that replaces years of compounding platform fees.
Frequently Asked Questions
What commission does Ankorstore charge in 2026?
As of December 2025, Ankorstore charges 0% commission on all orders. The only fee is a 3% payment processing fee that covers payment guarantee, on-delivery payment to brands, and extended payment terms for retailers.
Did Ankorstore's fees change recently?
Yes. Before December 10, 2025, Ankorstore charged 20% commission on a retailer's first order and 10% on reorders. The platform eliminated commissions entirely and moved to a flat 3% payment processing model.
Is there a monthly fee to sell on Ankorstore?
No. Ankorstore does not charge a monthly brand subscription fee or a listing fee. The only mandatory cost is the 3% payment processing fee per order.
What does the 3% Ankorstore fee cover?
The 3% fee covers three things: a payment guarantee (Ankorstore pays even if the retailer defaults), fast payment to the brand after delivery confirmation, and funding of up to 60-90 day payment terms for the retailer.
How does Ankorstore compare to Faire on fees?
Faire charges 25% on opening orders and 15% on reorders. Ankorstore charges 3% flat. For European-focused brands, Ankorstore is now cheaper on a per-order basis.
Is Ankorstore free to join?
Yes. Brands can apply to join for free. Ankorstore reviews applications within approximately 48 hours, and the approval process focuses on brand quality and product-market fit for the European retail audience.
Can I bring my own wholesale customers to Ankorstore at a lower fee?
Yes. Brands that manage pre-existing wholesale customers through Ankorstore's order infrastructure pay 0% commission. The LIFT program also provides 0% commission for life on retailers you personally introduce to the platform.
What is the Ankorstore LIFT program?
LIFT lets brands invite their own wholesale prospects to Ankorstore. If those retailers place their first order through the brand's LIFT link, the brand pays 0% commission on all future orders from that retailer - for life.
How often does Ankorstore change its fees?
Ankorstore has changed its fee structure at least once - the December 2025 overhaul that eliminated commissions. Historically the platform used a 20%/10% model for several years before that change. Fee stability is not guaranteed.
Should I build my own wholesale website alongside Ankorstore?
For most established brands, yes. Ankorstore's 3% fee is low, but the platform controls your retailer relationships and can change its terms at any time. Running a parallel direct B2B channel protects your business and gives you full ownership of your wholesale customer data.
What happens to my Ankorstore sales if the platform shuts down?
If Ankorstore were to shut down, you would lose access to the platform's retailer network and order management tools. Any retailer relationships you had not moved to a direct channel would be disrupted. This is the core argument for building an independent wholesale presence in parallel.
Is Ankorstore worth it for small brands?
For brands just starting to build a wholesale retailer base, Ankorstore offers real value: a network of 200,000+ verified European retailers, payment guarantees, and now very low fees. The platform is most useful when you are in discovery mode. As your retailer base matures, an independent channel becomes more attractive.
About This Research
StableCommerce is an e-commerce agency that builds independent stores for marketplace sellers. This article is based on current platform fee schedules, seller community discussions, and hands-on platform research conducted in 2025-2026.
Content reviewed and updated: 2025-11-06
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